Presently ruling the pop and dance worlds simultaneously is LMFAO, with their humorous style that many consider  to be both a parody of, and tribute to, popular hip-hop dance music. The group consists of Motown producer Berry Gordy’s son and grandson, who have been friends since childhood. Their names on stage are Redfoo and Skyblu. LMFAO has been well-known in dance music circles for a number of years for a brand music which the members have dubbed “party rock”.  Their level of fame as increased greatly with their first US number one single “Party Rock Anthem” occurring this year. The song “Party Rock Anthem” features singer Lauren Bennett and Producer Goonrock, who went to school with Redfoo. The success of LMFAO has been brewing on the Internet and in the underground club scene for awhile, and most people who make a point of listening to new stuff in this genre already heard about them by the time they got their first bit of real music-chart attention with 2008’s moderately successful “I’m in Miami Bitch”.

LMFAO’s discovery
Despite being related to a legend from the Motown era, it was not the group’s connections within the industry that got them noticed by Interscope Records, rather it was the Black Eyed Peas rapper, will.i.am. who was largely responsible for LMFAO’s discovery and signing.

The two members of LMFAO consider themselves “scientists”, designing their music both for radio play and for use on the dance-floor in clubs.  On LMFAO’s website, member Redfoo says that they create their music for use by Club DJs.

Up next for LMFAO will be their performance at the MTV awards later this year.