From their eccentric antics like inviting audience members in banana costumes onstage to balloon drops and spraying crowds with champagne, Swedish house group Dada Life has developed their brand around wild excess and partying with a sense of humor.
They have achieved a remarkable level of success in the last few years, from opening for Tiesto, to drawing thousands at the Electric Daisy Carnival. Now they are releasing a new album, The Rules of Dada. The scheduled US release is for October 16 and the album will have eleven tracks including a couple of their already-popular hits in “Kick Out the Epic Motherf*cker” and “ Happy Violence.”
Electronic dance music is presently very theatrical, with multiple artists using props and costumes to not only distinguish themselves from other artists, but to provide a unique experience for their audiences. From the Deadmau5’s mouse helmets to the Venom masks of The Bloody Beetroots, defining a brand and stage presence is the current trend.
Goofy antics surrounding banana costumes and marching bands are all a part of how Dada Life have chosen to express themselves, but in addition to that, they have shown that they are thoughtful and professional about their music and their creative process. This is exemplified in their plugin, called Sausage Fattener. The Sausage Fattener plugin is used by a long list of other DJs to replicate certain elements of the Dada Life sound. The list of Sausage Fattener fans includes Tiesto, Laidback Luke, Diplo, Hardwell and Kaskade.
Presently, Dada Life is touring the U.S. and Canada; they are approaching the end of the Midwestern leg and are about to start on the Canadian leg beginning in Winnipeg on October 15th and Saskatoon on the 17th.